Building on the New York Life brand initiative while designing a cultural targeted information piece.
Visually arresting imagery and typography was used to make these companion pieces stand out in the promotion of energy advertising for the client.
Utilizing color, typography and bold imagery, a look and feel was established to create a striking and quickly identifiable visual format while differentiating Lazard's numerous categories and products. Thus, translatable for use on their websites, folders, whitesheets and other promotional materials.
Drawing upon the environmental mission/products of the client, I tapped into color, photography and paper stock to evoke the feel of the earth.
Designed to speak about the Franchise industry, illustrations and color were combined with typography to create a visually stimulating piece.
This brochure was designed to highlight testimonials from satisfied readers of The Wall Street Journal, thus illustrating the power and reach of the product.
One offs for various clients to increase new business advertising.
Invitation A - Centering around flowers, I played with the image to create something light, airy, sophisticated and delicate with corresponding typography. Invitation B - The challenge here was incorporating Asian themes while staying away from kitsch-like sensibilities.